An effective yet inexpensive way to spice up the digital marketing efforts of a media house is by pushing the news into people’s phones through your website or app. Push notifications get you front and centre of the mobile phone in the hands of your target audience. Push notifications could be the perfect addition to your digital marketing campaign. They literally get your breaking news on your reader’s home screen in real-time. Find out who wins the election tonight? Let your customers know about it by sending them a push notification through your website. Push notifications, not to be confused with texts, for your digital marketing efforts. You can find out more about Web Push Notification here. . Push notifications help you communicate and . Push notification may be the fastest and most effective way to get information to people. People are looking for information in smart and sensible ways and that’s what we at PushChamp are making an effort to revolutionise.
News giants like The New York Times, The Times, The Wall Street Journal etc have been sending more and more breaking news alerts to their readers. The results have been promising from the beginning. In 2013 (when they started doing it) The Times more than doubled its number of unique visitors on iOS and Android devices, to 14.3 million in March from some 6 million in March 2012, according to comScore figures encompassing both app users and visitors on the mobile web. The Times has also seen its app downloads increase over the past six months. In September 2012, 5.9 million tablet owners (across iOS and Android) and 21.6 million smartphone owners (across iOS, Android, BlackBerry and Windows) had downloaded its app, according to the company. This February, tablet downloads reached a cumulative 7.8 million and smartphone downloads were up to 24.1 million.
Why are these notifications, known as push messages, gaining importance in marketing circles? As Lars Albright, CEO and co-founder at Session M, a platform that helps app publishers generate revenue and retain users with rewards said, “Push in general has become an important field, like email was. The consumer is more used to getting this kind of messaging.” The answer lies embedded in a headline TechCrunch (one of Silicon Valley’s most influential media companies) used, “Notifications Are the Next Platform.”
There is no doubt in the power of push notifications to generate instant spikes in traffic to your app. Push notifications have proven to increase user engagement and loyalty to a publication. It can help with conversions and customer retention and they can simply remind the user of how great your app and content is. According to Localytics , and users who enable push have a nearly 3X higher retention rate compared to those who disable push.
Source: Econsultancy blog
Some of the benefits of push notifications are as follows,
1. Traffic Increase: Let’s face it-everyone designs apps and software keeping this in mind. You want technology to reach more people. It makes their life simple, it makes your app popular and the ROI is doubled on both ends. But how does notification help you? Aren’t people tired of things popping up on their screen and interrupting their flow? Both yes and no.
Think about how notifications can become more dynamic with time and improved design and UI/UX. Keeping alive the sense of notifications as a new ‘platform’, imagine a notification where you can update your status/reply to a comment on a social media profile from the notification itself without having to separately open the Messenger app or a similar app for that purpose. That does not interrupt you; in fact it saves you time and being bombarded by unwanted posts.
2. Returning Users: As stated earlier, everything is designed keeping in mind the users including apps. How do notifications make sure that users return to your app or website? The answer lies in engagement. Without any further need of subscription, download, email, SMS etc, you can engage with your users simply through putting in place browser notifications. This saves them the additional hassle of downloading or redirecting to some other place.
3. Pushing New Content: Imagine that you have a news platform and a breaking news byte about the presidential elections has just been broken. You want to reach your users first and what better what to do it than a quick notification that pops up! This gives your readers the kind of scoop they want, it buys you their favour and makes them keep a track of your notifications for more content. Similarly, if you have a fashion app and you have the latest news from the Milan Fashion Week or you run a sports website and you have a take on the recent match between to club houses, your message can engage users. Through some clever analytics, this is made possible.
Pushchamp is making efforts to make optimum use of effective but underused marketing channel: Push Notifications
With renewed vigour, push notification companies are re-imagining the way things are done. Pushchamp is devoting its energies to many of the things mentioned above such as design, browser notification and in-depth analytics. It is also working on creating platform agnostic templates to suit a reader on any platform, be it mobile/table/desktop. On top of that, it has multi language support to win over people from various regions.