Push Notifications: The Next Platform for Breaking News

An effective yet inexpensive way to spice up the digital marketing efforts of a media house is by pushing the news into people’s phones through your website or app. Push notifications get you front and centre of the mobile phone in the hands of your target audience. Push notifications could be the perfect addition to your digital marketing campaign. They literally get your breaking news on your reader’s home screen in real-time. Find out who wins the election tonight? Let your customers know about it by sending them a push notification through your website. Push notifications, not to be confused with texts, can do so much for your digital marketing efforts. You can find out more about Web Push Notification here. . Push notifications help you communicate and constantly re-engage users. Push notification may be the fastest and most effective way to get information to people. People are looking for information in smart and sensible ways and that’s what we at PushChamp are making an effort to revolutionise.

 News giants like The New York Times, The Times, The Wall Street Journal etc have been sending more and more breaking news alerts to their readers. The results have been promising from the beginning. In 2013 (when they started doing it) The Times more than doubled its number of unique visitors on iOS and Android devices, to 14.3 million in March from some 6 million in March 2012, according to comScore figures encompassing both app users and visitors on the mobile web. The Times has also seen its app downloads increase over the past six months. In September 2012, 5.9 million tablet owners (across iOS and Android) and 21.6 million smartphone owners (across iOS, Android, BlackBerry and Windows) had downloaded its app, according to the company. This February, tablet downloads reached a cumulative 7.8 million and smartphone downloads were up to 24.1 million.

Why are these notifications, known as push messages, gaining importance in marketing circles? As Lars Albright, CEO and co-founder at Session M, a platform that helps app publishers generate revenue and retain users with rewards said, “Push in general has become an important field, like email was. The consumer is more used to getting this kind of messaging.” The answer lies embedded in a headline TechCrunch (one of Silicon Valley’s most influential media companies) used, Notifications Are the Next Platform.”

Push notification on mobile
News update through Push Notification

Source: Tech.vg

There is no doubt in the power of push notifications to generate instant spikes in traffic to your app. Push notifications have proven to increase user engagement and loyalty to a publication. It can help with conversions and customer retention and they can simply remind the user of how great your app and content is. According to Localytics push notifications drive 88% more app launches, 52% of people opt-in to push notifications and users who enable push have a nearly 3X higher retention rate compared to those who disable push.

Push Notifications
Example of news based push notifications

 

Source: Econsultancy blog

Some of the benefits of push notifications are as follows,

1.       Traffic Increase: Let’s face it-everyone designs apps and software keeping this in mind. You want technology to reach more people. It makes their life simple, it makes your app popular and the ROI is doubled on both ends. But how does notification help you? Aren’t people tired of things popping up on their screen and interrupting their flow? Both yes and no.

Think about how notifications can become more dynamic with time and improved design and UI/UX. Keeping alive the sense of notifications as a new ‘platform’, imagine a notification where you can update your status/reply to a comment on a social media profile from the notification itself without having to separately open the Messenger app or a similar app for that purpose. That does not interrupt you; in fact it saves you time and being bombarded by unwanted posts.

2.       Returning Users: As stated earlier, everything is designed keeping in mind the users including apps. How do notifications make sure that users return to your app or website? The answer lies in engagement. Without any further need of subscription, download, email, SMS etc, you can engage with your users simply through putting in place browser notifications. This saves them the additional hassle of downloading or redirecting to some other place.

3.       Pushing New Content: Imagine that you have a news platform and a breaking news byte about the presidential elections has just been broken. You want to reach your users first and what better what to do it than a quick notification that pops up! This gives your readers the kind of scoop they want, it buys you their favour and makes them keep a track of your notifications for more content. Similarly, if you have a fashion app and you have the latest news from the Milan Fashion Week or you run a sports website and you have a take on the recent match between to club houses, your message can engage users. Through some clever analytics, this is made possible.

 Pushchamp is making efforts to make optimum use of effective but underused marketing channel: Push Notifications

With renewed vigour, push notification companies are re-imagining the way things are done. Pushchamp is devoting its energies to many of the things mentioned above such as design, browser notification and in-depth analytics. It is also working on creating platform agnostic templates to suit a reader on any platform, be it mobile/table/desktop. On top of that, it has multi language support to win over people from various regions.

Amidst so many changes, one thing is for sure-notifications are here to stay and probably reinvent the way media does its marketing. To know more Contact us

A COMPARATIVE ANALYSIS OF MARKETING CHANNELS WITH THEIR CONVERSION RATES

The world of digital marketing today has been completely revamped. There are numerous options that you can opt for and they all have their own benefits. Emails, SMS, Mobile notifications and Web Notifications are some of the biggest tools to have in a marketer’s arsenal.

Emails and SMS are the most traditional routes to take to engage with your customers. But, a far better option with much greater potential to build consumer interaction has now come along – push notifications. They can transform the way businesses engage with their customers. Push notifications can be app based or web push.

When to use which of these communication channels will have to be decided according to the needs of your business. It is crucial, hence, to understand how each of these alternatives fare against each other. So, let’s take a look at this comprehensive comparison of different communication mediums with respect to various performance aspects.

Parameter E-mail SMS/Text message Push notification
First reach Slow Instant (if the cell phone is on) Instant (if the cell phone is on)
Average open rate 23% (depending on the industry) 90% 90%
Cost Medium High Low
Opt-out possibilities Low Low High
Sender’s identity Clear Often unclear Clear
Engagement Medium (if there are links) Medium (mostly for local businesses) High
Potential coverage Medium High Medium
Reach probability Low High High
Personalization Medium Medium High
Record High Medium Medium (depends on the app settings)
Spam rate High (¾ of all messages) High (¾ of all messages) Low
Malware probability High Low Low
Amount of information Substantial (unlimited amount) Small (limited amount) Small (limited amount)
Visual elements Yes Mostly no Mostly no
Feedback possibilities Yes Yes (if the sender is known) Yes (depends on the app settings)
Distractibility Medium High Medium (if your messages come without a sound)
Opt-out rate 20%–50% (depending on the industry) 60% 40%

Table credit: Social Media today

A closer look at SMS vs Emails vs Push notifications:

How often do you delete text messages received on your phone without even reading them? They can especially annoying when they come from sources that you haven’t shared your contact number with. SMS hence turns out to be the most likely marketing channel to spam the users.

Emails are no doubt a powerful tool. But often customers find the Promotion tab of their inboxes flooded with emails, announcing one lucrative deal after another. Nobody really has the time to open and check each one of their emails and so, often this communication option doesn’t work out.

According to a research conducted by ZipStripe, the average time to view an email for a recipient is 6.5 hours. However, for SMSs and push notifications, this time comes down to a mere 15 minutes. This is because people check their emails for 20 minutes per day on an average. But, a smartphone is used for an average duration of 16 hours each day.

Another piece of interesting information that has come to light is that average rate of coupon redemption via email is as low as 1%. On the other hand, SMS coupon redemption has an average rate of 5% to 20%. And predictably enough, the average rate of coupon redemption through Push Notifications can go up as much as 30%.

Let’s talk about Conversion Rates:

As far as conversion rates are concerned, studies show that Push Notifications have 30 times higher conversion rate than email. The opt-out figures are also low compared to emails.

Push Notification Vs. Email
Push Notification Vs. Email

This is because asking for permission from the user is the initial condition for push notifications. This effectively guarantees that the customer will be less prone to opting out, as long as he doesn’t get spammed.

However, if you truly wish to milk the full advantages of Push notifications, you must consider segmentation. A research conducted by Localytics discovered that once a push message is opened, only 15% of users convert. But, clicking on segmented push message ensures that nearly 54% of users will convert.

But, depending on the industry, these data can vary by a wide margin. Take a look at the information released by Kahuna provided below.

Push Notification Engagement Across Industries
Push Notification Engagement Across Industries

We see that there is quite a difference in the level of Push Notifications engagement for different sectors. And now let’s take a look at the same stats for Emails, provided by Constant Contact.

Average Click Through Rate for Emails
Average Click Through Rate for Emails

We find that the average CTR for Emails is below 15% for several major industries. Hence, while deciding which communication tool to opt for, you must also consider which industry are you involved with and what the stats are for each medium with regard to your industry.

Get Insights to Drive Your Business with PushChamp’s Web Notification Tray

Ever been puzzled by the large number of notifications not leading to click through and conversion on your website. Especially when your customers don’t have nearly enough time to check all these notifications? They just swipe them away in a hurry and then they regret losing them. And it’s usually difficult to retrieve it back on web as the web notifications do not get stored. Unless your users click on them right away you have no option other than to lose out on these messages.

A MacBook (OS X) is slightly better in this regard. If you use a Mac, you would know that your notifications are stored on the right side of the screen. You have the freedom to access them at your own leisure. Macs also have a feature called “Badge” and they are used to keep a count of all new notifications.

The Free Universal Channel – Web Push Notification

PushChamp assists you to engage with your website visitors via push notifications that are sent as clickable messages right on the Chrome browser. They work on over 85% of devices and are real-time instant messages that permits you to engage with your subscribers in a concise but intimate manner. It depends on the web browser where the notifications are delivered like the Chrome push notifications are displayed in the Chrome browser. While other browsers do provide support for Web Push the reach of Chrome notifications is immense. 

image1

Source: Sitepoint

Need to send Browser Push Notifications?

eCommerce, food or travelling sites now have the power to send browser push notifications to engage with the user at different stages of the buyer’s journey. They are useful:

  • To Publicise New Products
  • To Announce Starting of a Sale
  • To Get Authentication and Signups from Anonymous Users
  • To Deliver Personalized Offers and Promotions based on On-site Behaviour
  • To Recover Abandoned Carts
  • To check the last offers promoted

To get the most out of Web Push Notifications, it needs to be timely, precise, and relevant at a user level.

image5

A Revolution in Web Push Notification by Push Champ

Push Champ has attempted to change how you have been managing the delivery and usability of notifications.  With the introduction of Push Notifications on Chrome, Firefox and Safari, Push Champ has taken a step in the right direction to leverage the feature for effective storage of notifications for future use. This feature is available on desktops, laptops, smartphones and tablets. As soon as you create your free PushChamp account and select Chrome browser, a Smart Code is generated for you. You need to place this Smart Code before the closing </body> tag on your website pages. Try out now.

screen-shot-2016-10-18-at-1-05-02-pm

To send push notifications you can use the dashboard or use REST APIs. All the notifications sent are tracked for delivery, failure, opens, closes, etc which gives you an overview of your campaign performance.

Another thing that has been revolutionised is the storage of notifications. Push Champ’s SDK or library allows you to store the notifications in the website’s client side database for the users to access at any time. It will make the accessing of these notifications easier for the users. They will be able to look at their messages when they have time to do so. Until then, the notifications will be put away and kept waiting as it happens in your phone.

This is very useful when someone has to look for last notifications send to him/her or check last offers run by the company. Of course you have option to disable the feature.

image7

If you run a business online, you can leverage the power of web push notifications and grow your business.  While web push gives you an edge and enables you to reach your customers in a better way, it also provides you with an immense number of benefits to help you drive more revenues from your business. 

Web Push Notification as a Channel to Increase Sales

 

It’s time to acknowledge the fact that push notifications are the most sought after marketing strategy these days. They offer you an effective and instant reach to your customers in a market full of endless distractions. In fact it would be apt to say that mobile, web and push together make the success stories for your marketing strategies.
Web Push notifications are a great way to attract customers to your website. They provide businesses a great deal of flexibility and allow them to be in touch with their customers every time they come online. Marketers are constantly looking for ways to break through the barriers surrounding a customer. Studies show that web push notifications have 30 times higher conversion rate than email. The opt-in rate is also significantly higher than that of emails. You can read about the benefits of Web Push notifications here.

HOW TO GET INCREASE SALES USING WEB PUSH NOTIFICATIONS:
In today’s world, almost all mobile apps and websites are employing Web Push notifications. However, the average attention span of customers has gone down significantly. So, merely using web push notifications is not sufficient. You must maximise the benefits they offer and ensure that they are being used correctly.

The following points must be kept in mind in order to make the most of web push notifications –
A clear and succinct message: The character limit for the notifications lies in the range of 40 to 120 depending on the platform. This makes framing a powerful yet effective message extremely important. The push notifications must urge the reader to take action. It is not enough to simply inform them of an event; the message should tell them of the clear benefit entailed in clicking on the notification.

Delivered at the right time:
This one is again an important aspect when it comes to web push notifications. It might be simpler to send all notifications in a single batch. But, if the time zone of the subscriber is not considered, then there would be no point in sending these out. Given that the subscriber is meant to click on these notifications instantaneously, the sender must nail the timing.

Must not be too frequent: Web Push notifications are quite easy to opt in. But, if sent out multiple times a day, they can be opted out of just as easily. Hence, carefully planned messages sent strategically over the course of the day will go farther than countless notifications sent every hour.
Personalised according to the subscriber: It is important to figure out what the customer wants from the website. Generic messages that are irrelevant will benefit no one. So, the sender must take a closer look into the subscriber’s interests by using segmentation. One way to categorise customers is to ask for their preferences at the time of opt-in. Another more effective way is to analyse their online activity – the webpages they visit, what products they are looking for. All this information can help you segment your customer base pockets that must be as narrowly defined as possible.
The click-rate for these notifications shouldn’t be the only tracked feature: Many web masters forget this part. It is easy to be overjoyed with high click-rates and ignore the study of actual results. While it is easy to get side-tracked with this apparent success, the sender must remember that there are better metrics that should be paid attention to. Some of these metrics include, number of form fills, number of actual purchases and number of ad clicks.

PUSH CHAMP BRINGS PUSH NOTIFICATION TO A NEW FRONTIER
Push Champ allows you to use their services for sending push notifications after doing an in-depth analysis to track your business performance and lets you reach out to the right customer segment. It also has all the functionality available through APIs which you can use to integrate with your product seamlessly. Trusted by hundreds of companies globally, Push Champ has an impressive designer tool that can be used to customise your notifications as per all the points mentioned above. Supporting web push notifications on your website using push champ takes only about five minutes.
Web Push notifications are a powerful tool of marketing that can help you bring back users to your website, increase engagement, sales and retention. As a result, you will increase the lifetime value to your customers and the long term revenue of your company. You have no reason not to give them a try.
Have you used push notifications for your website? What kind of results did you get? Let us know in the comments below.

Web Push Notifications – the new way to engage with your users!

If you are an avid user of the Internet, chances are you’ve heard of – and love – Push notifications. In a world where there are countless apps and websites vying for our attention, push notifications are a brilliant way to engage with both potential and existing customers. But, first, let’s get down to basics, shall we?


What are Web Push Notifications?

Simply put, web notifications are little messages that are delivered to your computer from a website. This happens especially when you aren’t on the website or haven’t visited it. They work the same way mobile push notifications do – for instance, if you have a smartphone, you must get several notifications from different apps every time you enable data or connect to a Wi-Fi system. You need not be necessarily using those apps at the moment to receive these notifications.

What are they used for?
Web Push notifications are a great way to attract customers to your website. You aren’t restricted to when the customer is using a mobile device – you can engage with them, just as effectively, while they are on their laptops and desktops. They provide businesses a great deal of flexibility and allow them to be in touch with their customers every time they come online.
Marketers are constantly looking for ways to break through the barriers surrounding a customer. Emails, in-browser messages and social media are all helpful channels that allow a business to expand. But, all of these have their own limitations.
With the ever-growing heap of emails delivered to a person’s inbox every day, the chances that they will open your mail are slim. In-browser messages can be delivered easily but the user still has to visit your website. Social media is powerful in its own right but through the immense clutter of feed, it can’t be guaranteed that the customer will scroll down to and actually pay attention to your update.
Web Push Notifications act like a game-changer in this situation. They do have an initial condition where the user must opt in to receive these notifications. But, once that hurdle is crossed, they can be quite a tool to have in a marketer’s arsenal.

Web Push notifications vs. its competition
There are many steps that can be taken by a webmaster to market their business. And more often than not, it is a mixture of these measures that show a profitable result. But, Web Push Notifications do have a major advantage over other marketing methods.
Some studies show that web push notifications have 30 times higher conversion rate than email. The opt-in rate is also higher than that of emails. In addition, the opt-out or unsubscribe rate is lower as compared to emails. With web push notifications, the delivery rate is instantaneous and a 100%. Emails, on the other hand, take time to deliver and may end up in the spam folder.
Web push notifications allow you to reach your customer base without knowing their contact details. They also claim a higher mind share as the customer will be thinking about it even when he is not on your website. They work across all browsers and offer you aren’t restricted to mobile applications.
All in all, if used correctly, Web Push Notifications can drive huge traffic to your website and help you turn your venture into a lucrative one!

HOW TO INTEGRATE?

Why marketeers need to focus on their mobile website?

Following the latest trend, let’s change the topic to something a little more contemporary.
“5 reasons why marketeers need to focus on their mobile website.”

It does make things easy to express, simple to understand and liberty to use a lot of gifs :)

1. Browsers are pretty much there!
undertaker

Things are exact opposite to the speculated end of browsers at one point of time. According to report published by Morgan Stanley, U.S. Mobile Browser Traffic is 2X Larger than App Traffic, and Growing 1.2X faster. This is not because browsers are superior but because it drives more traffic since consumers are highly selective about apps. Around 90% of the companies analysed in top categories are driving over 50% of their mobile traffic growth from browsers.

Recently one of the e-commerce giants of India, Myntra relaunched it’s mobile website after shutting it down for a year.

2. Push notifications on Browsers
what

One of the most prominent thing which separated websites from native apps was push notifications. You have a perfect engagement channel much better than costly SMSes or emails. Now mobile browsers like Chrome, Safari and Firefox (>70% of the market) have started supporting push notifications. (Facebook has already implemented this, since it relies heavily on notifications.)

Chrome notifications work on both mobile (browser shouldn’t be running) and desktop (browser should be running) while Safari (browser shouldn’t be running) works only on desktop currently.

3. People don’t install all the applications in the world.
time

One logic behind investing a lot in mobile application development and get that coveted space in users mobile is that there are low chances of user uninstalling the app or installing competitor’s app after he/she puts our app. But the investment is high and users now a days keep the app only if he/she is absolutely in love with it.

4. Chrome’s monopoly
monopoly

If we consider android, chrome almost has a monopoly and with it’s support for push notifications, it should be first thing on a marketeers mind.

5. HTML5/CSS3 rocks!
chuck_norris

Having a perfect responsive website with notifications enabled is much better than spending relentlessly on building apps for different platforms. In fact I use Facebook on mobile browser and receive all notifications. It works perfectly. If a complicated product like Facebook can do it, it can be achieved by almost any one.

How to support push notifications

To make your website push notification enabled refer Integrate browser notification in 5 minutes. You can support all browsers without worrying about the underlying technology. Start building your subscription list now!

Video: How does Pushchamp work?

Steps required to use Pushchamp:

1. Signup
2. Create application. Give details of the platforms to be targeted.
3. Add templates. Templates are reusable part of your content. (You can keep the whole notification as dynamic)
4. Thats it. You can now make your API using https://www.pushchamp.com/makeapi/

Refer to the following video to know how it works!

How I learn something new from the internet every time I open Facebook.

fb5

There is a small hack which I did to learn something new every time I open Facebook. What made me do so? Actually, I was vexed to see the ongoing effort by Facebook to support internet fragmentation under the cloak of FreeBasics. Well, I was not angry at Facebook. Any company with so much share on internet and people would do so. I was angry at myself for wasting my time on Facebook many times. Though, generally I spend 20-30 minutes in a day on Facebook but that time spent is obviously not productive. There is so much research around the world proving that it is nothing but addiction which makes us do so. It is similar to drugs. The curiosity to check for new likes on your profile pic, stalking your high school flame, liking kitten videos or just zombie scrolling your wall. It’s nothing but addiction.

I decided to solve this. Putting chrome extensions like stay focussed was one solution but I wanted more. So I made a small chrome extension myself, named InternetBook. What it does is very simple. Every time I open Facebook it redirects me to an interesting website on the internet. Voila!! Thats it. Now, whenever I do ctrl+t, facebook.com – enter, it takes me to a random interesting blog, website or Quora page, and I learn something new.

I also asked my friends to use it and they enjoyed it. Though cursed me for not giving any disable button. To that I said, what’s the point then :) . If I actually do have some work on Facebook, I open an incognito mode and do it.

I have also put it on Chrome web store for everyone to use it. Here’s the link : https://chrome.google.com/webstore/detail/internetbook/oabcppgpbjcpmaongfddanafkhmgkcnm

Hope you enjoy it!

WHY BROWSERS DID NOT DIE?

browsers

 

Wired magazine in 1997 published an article headed “PUSH! Kiss your browser goodbye”, predicting a future where push technology will supersede the pull mechanism. In simple terms, rather than “data surfing”, it would be “data in your face”. Even though the prediction was right on spot for push technology becoming prevalent, the browsers are still out there and pretty much active. In fact all browsers now support web notifications. Simple reason browsers can’t die, as of now, is because push is currently not a reliable and consistent mode of data transfer. With the enormous amount of data generated each second, pushing relevant content to the user is certainly the future, but the picture is far from ideal right now. There are multiple reasons for that.

First of all, there is no standard protocol for push like we have for web (HTTP, HTTPS). Push essentially uses modified pull mechanisms like long polling, periodic pulls and pushlets. Relying on lower level protocols like UDP and TCP doesn’t guarantee delivery and scale. Chat protocols like XMPP can pose separate problems like network congestion and battery drain (in case of mobile). “Chatty” applications consume a lot of bandwidth even if they don’t transfer high amounts of data since many to and fro signals are required to reestablish a broken connection. Primary reason of call drops and unreliable net speed are network congestion and not to forget “bandwidth games” of our lovely network providers. It definitely is not easy for both the network and servers to maintain open connections for so many devices. Browsers have a limit of 6 open connections to a single host and almost all network providers have removed unlimited data plans.

Another problem is that since different platforms use inherently different push techniques, there can be a considerable difference between “apparent” delivery and “actual” delivery. Imagine a 3 node system where node 1 receives data from node 2 via almost real time push and node 2 synchronises data from node 3, which is the actual data source via periodic pull. Even though node 1 seems to be receiving data real time but it actually can be stale.

Lets compare Android and Apple’s push notification systems. GCM’s (Google cloud messaging) new two way communication built over XMPP offers real time communication between server and device. It looks really interesting and if reliable can present whole range of possibilities. Contrary to GCM, APNS (Apple push notification service) though maintaining open TCP connections to devices, tries really hard to transfer minimum bytes over network and works only one way. In fact it had a limit of just 256 bytes of push data compared to 4096 bytes of earlier version of GCM, which it recently increased to 2048 bytes.

Simply put, it is a trade off between bandwidth used and latency. It cannot be solved just with a new protocol or building push techniques above pull. It needs to be solved at a much lower level. One solution can be placement of local server which is pushed all updated content on behalf of the whole LAN, and individual clients consuming data from that server. This solution can work for organisations but not for users who don’t have any kind of firewall. In that case, may be a data aware network can optimise bandwidth consumption by reusing duplicate data. To conclude, I would say that even though Big-Data is the hot topic right now, but it would not be able to function without a solid network layer to push data to the users.

Abhinav
Engineer@pushchamp.com